The Strategy and Tactics of Pricing - Thomas T. Nagle

The Strategy and Tactics of Pricing - Thomas T. Nagle

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Condition
New
Location
South Africa
Product code
9780132546133
Bob Shop ID
652041426

A comprehensive and practical step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.

TITLE: The Strategy and Tactics of Pricing

AUTHOR: Thomas T. Nagle

SKU: 9780132546133

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 26/03/2010

PLACE PUBLISHED: United Kingdom

PAGES: 352

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 208 mm x 231 mm x 11 mm

WEIGHT: 370 gr

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