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The Tipping Point: How Little Things Can Make a Big Difference

Name: The Tipping Point: How Little Things Can Make a Big Difference
SKU: Id-5011639
Price: 105.00 ZAR
Availability: InStock

1 available / secondhand

R105.00

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Bibliophilia837

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Condition

Secondhand

Location

South Africa

Product code

Id-5011639

Bob Shop ID

639073746

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Paperback. English. Abacus. 2008. Used.

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