The Tipping Point
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Product details
Condition
New
Location
South Africa
Product code
9780349113463
Bob Shop ID
595056295
The biography of an idea: that many of the problems we face from teenage delinquency to traffic jams behave like epidemics and are capable of sudden and dramatic change due to their inherent volatility. The author explores the ramifications of this, offering a way to view the world.
In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.