The Tipping Point

Name: The Tipping Point
SKU: 11239718
Price: 45.00 ZAR
Availability: InStock

Secondhand

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R45.00

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Product details

Condition

Secondhand

Location

South Africa

Product code

11239718

Bob Shop ID

648272080

Author: Malcolm Gladwell

Format: Medium Softcover

Condition: Very Good

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The Tipping Point is that magic moment when an idea, trend, or social behaviour crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.

This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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