The Ultimate Marketing Toolkit: Ads That Attract Customers. Blogs That Create Buzz. Web Sites That Wow.

                             Published by Adams Media, 2009, softcover, illustrated, 227 pages, condition: as new.

From e-mail to YouTube, Facebook to webvertisingthe tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools.

The world of marketing just got better, hipper and simpler with The Ultimate Marketing Toolkit. This very well-written and up-to-date handbook shows its readers the latest useful and sophisticated methods of promoting your business. From creating effective 30-second sound bites that will entice and provide your prospective customer with a great visual image of the services or products you offer, to maximizing your income potential and presence online through blogging, email blasts, pay-per-click-ads, social networking and electronic newsletters, award-winning author Paula Peters undeniably merits Marketing Guru of the Year honors from me. The manner in which she converses with her readers in this book made me literally feel like I was her entrepreneurial kid putting up a lemonade stand for the first time. Peters presents very nurturing yet matter-of-fact advice in this tome which is packed with tips and warnings just like the way any mother might post notes and reminders on the refrigerator for her children. If you are seriously contemplating on techniques to improve your business, look no more. The Ultimate Marketing Toolkit will step up your advertising and promotion game for bigger profits.