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The Ultimate Question: Driving Good Profits and True Growth by Fred Reichheld (2006) introduces the Net Promoter Score (NPS), a metric used to measure customer loyalty. Reichheld argues that businesses should focus on earning "good profits" by creating value for customers rather than exploiting them. The book explains how a single question"Would you recommend us to a friend?"can predict business success and drive growth. It provides case studies and strategies for companies to implement NPS effectively