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The VW Beetle A Celebration of the VW Bug - Christy Campbell - 80pp, full-colour photographs, ondex - Large format hardcover book with dustcover in good condition - Internally clean and tightly bound.
The VW is one of the best known and most popular cars in the world, and has been in production for fifty years, with over twenty million manufactured worldwide.
This book is a profile of the history, advertising and the cult of this legendary machine. It is not an owner's manual, nor a technical reference book, but a no-holds-barred, sumptuous evocation of an automotive legend - the Beetle.
All aspects of the Beetle phenomenon are explained. The People's Car - how Hitler brought the car into being and how it survived him. The Beetles goes to war - the Nazi adaptation of the Beetle for use in their war machine. VW-USA - how the Beetle achieved an astonishing conquest of the States under Karl Hahn, the marketing genius who drove VW to grab an astonishing 70% of the US car import market. California dreaming -the unique position the Beetle gained in US auto-culture in the 1960s and 1970s. Karman-Ghia - the story of the 'sporting' Beetle offshoot.
Illustrated with 100 colour and black & white photographs and other memorabilia, VW Beetle: A Celebration of the VWÂ Bug is the book for anyone who has owned, driven, coveted or just had a great time in a VWÂ Beetle.
