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Features two leading behavioural economists who explore how incentives can be used to change the ways people act. This book offers an examination of why people do what they do - and how effective incentives can spur people to change their behaviour and achieve more.
TITLE: The Why Axis
AUTHOR: John List
SKU: 9781847946744
PUBLISHER: Cornerstone
DATE PUBLISHED: 01/10/2013
PLACE PUBLISHED: United Kingdom
PAGES: 288
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 149 mm x 232 mm x 23 mm
WEIGHT: 384 gr