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What is the nature of motives goals and desires that prompt consumption behaviours? How do consumers think and feel about their cravings? This study provides answers to these and other questions by bringing together an international collection of authors from a variety of disciplines.
TITLE: The Why of Consumption
AUTHOR: Cynthia Huffman
SKU: 9780415316170
PUBLISHER: Taylor & Francis Ltd
DATE PUBLISHED: 17/04/2003
PLACE PUBLISHED: United Kingdom
PAGES: 356
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 159 mm x 235 mm
WEIGHT: 590 gr