The Why of Consumption - Cynthia Huffman

The Why of Consumption - Cynthia Huffman

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New
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South Africa
Product code
9780415316170
Bob Shop ID
631665827

What is the nature of motives goals and desires that prompt consumption behaviours? How do consumers think and feel about their cravings? This study provides answers to these and other questions by bringing together an international collection of authors from a variety of disciplines.

TITLE: The Why of Consumption

AUTHOR: Cynthia Huffman

SKU: 9780415316170

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 17/04/2003

PLACE PUBLISHED: United Kingdom

PAGES: 356

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 159 mm x 235 mm

WEIGHT: 590 gr

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