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In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.
Paperback in very neat condition.
All our books are used but in good condition unless mentioned otherwise, and checked carefully for damage before listing. Excellent value for money and all orders are dispatched as swiftly as possible. Feel free to ask for additional images and information, book requests are welcome too. We are happy to combine books for more affordable postage, orders over R 500 qualify for free postage or courier delivery. Happy to provide additional images and information on request.