| Main centres: | 1-3 business days |
| Regional areas: | 3-4 business days |
| Remote areas: | 3-5 business days |
Ivan R. Misner shows how to build a dynamic, thriving business using the oldest and most effective marketing strategy ever devised--word-of-mouth advertising. Misner presents a proven model for developing your own W-O-M marketing plan, revealing key techniques for turning positive word-of-mouth into hot sales.
Softcover. English. Bard Press. 1999. ISBN: 9781885167378. 256 pp. Fair/good. Book No: 57203
