There's a Tsotsi in the Boardroom, Winning in a Hostile World - Muzi Kuzwayo
Secondhand
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Product details
Condition
Secondhand
Location
South Africa
Product code
FIRST300 (440124422197801)
Bob Shop ID
615018235
Title: There's a Tsotsi in the Boardroom
Sub Title: Winning in a Hostile World
Author: Muzi Kuzwayo
Publisher: Jacana Media
Year: 2007
Number of pages: 132
ISBN: 9781770090873
Synopsis: The message of this marketing guide is simple: the correct interpretation of cultural signals is the most important part of opening new territories and entering niche markets. Providing an overview of the basic South African mindset and its regional variations, the book explains that South Africans have had to break down many doors to succeed, and they enjoy being treated like chiefs'whether in parliament, the boardroom, in church, or on the street'and all marketing strategies should be tailored accordingly.
Condition: Used
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