TIMEX EXPEDITION Sports Digital Compass Chronograph Timer

During World War II, Waterbury renamed itself  U.S. Time Company. In 1950 they introduced a wristwatch called the Timex. Over the next three decades, Timex was sold through a series of advertisements which emphasized its durability by putting it through "torture tests," such as falling over the Grand Coulee Dam or being strapped to the propeller of an outboard motor, with the slogan "It takes a licking and keeps on ticking." The company later became Timex Corporation, then Timex Group and, to date, has sold over one billion watches.

One of the most successful and important features available on many Timex watches is the Indiglo backlight. Indiglo is a brand name of Indiglo Corporation, solely owned by Timex. Indiglo was introduced in 1992 in the Ironman watch line. They were an immediate success. The Indiglo® lamp uniformly lights the surface of the dial in a manner that makes it read easily in many different light settings.

Today, Timex products are manufactured in the Far East and in Switzerland often based on technology that continues to be developed in the United States and in Germany. With a large and varied line of watches, Timex has a style for everyone. From the locker room to the board room, there is a great Timex style time-piece for you.