Total Relationship Marketing - Evert Gummesson

Total Relationship Marketing - Evert Gummesson

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Condition
New
Location
South Africa
Product code
9780750654074
Bob Shop ID
620261922

This text shows that relationship marketing represents a dramatic change in marketing thinking - a paradigm shift. As an alternative to the four Ps of traditional marketing management the book offers 30 relationships - the 30 Rs - that are fundamental to the marketing activities of every business.

TITLE: Total Relationship Marketing

AUTHOR: Evert Gummesson

SKU: 9780750654074

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 22/07/2002

PLACE PUBLISHED: United Kingdom

PAGES: 350

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 189 mm x 246 mm x 25 mm

WEIGHT: 680 gr

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