Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
This text shows that relationship marketing represents a dramatic change in marketing thinking - a paradigm shift. As an alternative to the four Ps of traditional marketing management the book offers 30 relationships - the 30 Rs - that are fundamental to the marketing activities of every business.
TITLE: Total Relationship Marketing
AUTHOR: Evert Gummesson
SKU: 9780750654074
PUBLISHER: Taylor & Francis Ltd
DATE PUBLISHED: 22/07/2002
PLACE PUBLISHED: United Kingdom
PAGES: 350
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 189 mm x 246 mm x 25 mm
WEIGHT: 680 gr