Tourism Marketing - Cathy H. C. Hsu

Tourism Marketing - Cathy H. C. Hsu

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Condition
New
Location
South Africa
Product code
9780470814901
Bob Shop ID
632669368

Tourism Marketing provides a contemporary approach to formulating implementing and monitoring marketing strategy for regional tourism marketers and small businesses. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia New Zealand and the Asia-Pacific.

TITLE: Tourism Marketing

AUTHOR: Cathy H. C. Hsu

SKU: 9780470814901

PUBLISHER: John Wiley and Sons Ltd

DATE PUBLISHED: 10/01/2008

PLACE PUBLISHED: United Kingdom

PAGES: 448

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 180 mm x 243 mm x 28 mm

WEIGHT: 908 gr

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