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Tourism Marketing provides a contemporary approach to formulating implementing and monitoring marketing strategy for regional tourism marketers and small businesses. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia New Zealand and the Asia-Pacific.
TITLE: Tourism Marketing
AUTHOR: Cathy H. C. Hsu
SKU: 9780470814901
PUBLISHER: John Wiley and Sons Ltd
DATE PUBLISHED: 10/01/2008
PLACE PUBLISHED: United Kingdom
PAGES: 448
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 180 mm x 243 mm x 28 mm
WEIGHT: 908 gr