VINTAGE 1980S DURACELL DRUMMING BUNNY MOTOR RUNNING BUT STOPPED PLAYING

VINTAGE 1980S DURACELL DRUMMING BUNNY MOTOR RUNNING BUT STOPPED PLAYING

A VINTAGE 1980S DURACELL DRUMMING BUNNY WITH GREEN EYES AND BROWN DRUMMING STICKS IN ORIGINAL BOX. ACCORDING TO SOME ONLINE SOURCES IT IS AN OLDER MODEL WITH BROWN DRUMMING STICKS (LATER MODELS HAD RED DRUMMING STICKS).
 
MOST OF THE YOUNGER GENERATION IN THE USA KNOW ONLY ABOUT THE ENERGIZER BUNNIES THAT FLOODED THE MARKET IN 1988. HOWEVER MORE THAN A DECADE BEFORE THEM IN 1973 DURACELL WAS THE FIRST TO COME UP WITH THE PINK BUNNY MASCOT. FOR THOSE INTERESTED CAN READ ABOUT THE FIGHT BETWEEN THE TWO COMPANIES BELOW. DURACELL IRST RAN THEIR NOW FAMOUS TV AD OF 14 BUNNIES PLAYING DRUMS IN 1973. ALL APART FROM THE ONE WITH DURACELL BATTERIES SLOWLY STOPS PLAYING.
 
Soon after a real Drumming Bunny was created as a promo plush item. The first models were the Drumming Bunnies that resembled the bunnies in the TV ad. But soon Bunnies stated to do various other activities and you saw football bunnies, racing bunnies, fireman bunnies, globetrotter bunnies and Christmas bunnies.
 
THE MOTOR IS STILL RUNNING WHEN YOU SWITCH IT ON BUT MECHANICALLY IT IS NOT DOING ANYTHING. HOWEVER THERE IS A DETAILED VIDEO ON YOUTUBE FOR THOSE THAT WANT TO TRY AND FIX IT. HERE IS THE LINK: https://www.youtube.com/watch?v=VmzXWWLgUsA
 
MARKINGS:
DURACELL DRUMMING BUNNY
 
SIZE:
31CM HIGH 15,5CM WIDE12,5CM DEEP
 
CONDITION: The Motor is still running when you switch it on but mechanically it is not doing anything. However there is a detailed video on Youtube for those that want to try and fix it. Here is the link: https://www.youtube.com/watch?v=VmzXWWLgUsA
THE BUNNY IS ALSO DIRTY AND CLEARLY WAS A BELOVED TOY OF SOMEONE THROUGH THE YEARS.
 
DURACELL AND ENERGIZER BUNNIES:
In 1973, Duracell began advertisements with a lovable, pink bunny in various activities, powered by its batteries. The theme was Duracells greater energy capacity.. At that time, the consumer battery market was largely zinc-carbon, and was being disrupted by a new alkaline battery technology being popularized by Duracell. To bring alive a consumer-friendly way to tell this story, an ad campaign was created showing toy pink bunnies playing little drums. One by one, each collapsed as they ran out of juice, leaving only the copper-top Duracell-powered bunny drumming away.
Then in 1988, something happened. One story was Duracell was slow to renew its trademark for its global mascot; another version suggests that in a legal oversight, Duracell never did file a trademark. However it came about, the lapse had a lasting impact. 
Energizer noticed the gap, and created an ad spoofing the lovable bunny with oversized flip-flops, sunglasses and a beating drum that kept goingand goingand going outlasting bunnies powered by competitor batteries. It first aired in October 1988. Energizer's ads were an instant hit.
While the campaign was entertaining advertising, the new Energizer bunny was at first often confused for the Duracell one in stores. Gradually the Energizer bunny became more widely recognized. It eventually entered pop culture, appearing in the Macys Thanksgiving Day Parade, Windows screen savers and speeches by US Presidential Candidates.
Immediately after its ad debut, Energizer filed a trademark on a pink battery bunny. Duracell quickly tried to follow, but it was too late Energizer now held the U.S. trademark and blocked the action. The two sides eventually met in a secret Bunny Summit and in 1992 reached a largely confidential Bunny Agreement, allowing Energizer to use its version in the U.S. and Canada while Duracell's bunny kept the rest of the world. There have been several skirmishes and agreement updates since then, but the basic deal has held.
Today, just as a U.S. consumer could not recognize a battery bunny that isnt Energizers, consumers elsewhere associate a pink bunny with Duracell. The divide is a vivid reminder of the value of intellectual property, including trademarks and the importance of protecting them as the valuable assets they are.
 
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