Vintage View Master - 3D Image Viewer - Model J - with x11 various Reel Wheels included

It was originally manufactured and sold by Sawyer's. The View-Master system was introduced in 1939 at the New York World's Fair. Intended as a souvenir, it was originally marketed through photo shops and stationary stores, four years after the advent of Kodachrome color film made the use of small high-quality photographic color images practical.

In 1939, View-Master was first introduced at the New York World's Fair. Intended as a souvenir, it was originally marketed through photo shops and stationary stores.

Soon, kids everywhere were begging for a View-Master. In 1966, a company called The General Aniline and Film Corporation (or GAF) purchased Sawyer's invention. ... The View-Masters are still popular today, although in 2008 Fisher Price announced it would cease producing slides of tourist attractions.

The View-Master Model J was produced between 1975 and 1994. This was only manufactured in Belgium and is also known as the European Model 10