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Softcover. English. Harper Collins. 1995. 405pp.In fair condition.Richard Branson is one of the worlds most successful entrepreneurs and possibly its most successful public relations man. Whether hes promoting the Sex Pistols, hitting British Airways with a multimillion-dollar libel suit, breaking the speed record for crossing the Atlantic by boat, or cracking a monopoly on condoms in the UK, Branson cultivates his public image relentlessly: hip, charming, casual, open-minded, nice, fun.