We, Me, Them and it: The Power of Words in Business

Texere publishing, 2000, illustrated, index, 255 pages, condition: new.

This book is about recognizing that words are living beings. Because we are human we know that we should care about living beings. Most of the time we do not. We let them starve through neglect. We step over them when we see them on the street trying to attract our attention. We pull the curtains so we don't have to look at them. We even lock the doors on them if we feel they threaten us.

Loved this book!!! Really useful for my job (for anyone that writes for a brand). One of those books that you need to highlight almost everything.