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Besides being immediately recognizable, logos are one of the most succinct forms of advertising and one of the greatest challenges of graphic design. Logos must convey a big message in a small space. This book demonstrates what makes a successful logo, details the development and refinement of hundreds of successful logos, and presents critical logo design considerations for every market.
TITLE: What Logos Do and How They Do It SECONDHAND
AUTHOR: Anistatia R Miller and Jared M Brown
PUBLISHER: Rockport Publishing
DATE PUBLISHED: 2000
PLACE PUBLISHED: USA
PAGES: 143
BINDING: Paperback
LANGUAGE: English
DIMENSIONS: 28 x 21.5 x 1 cm