What's Your Moonshot?
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As of today, more than 3.5-billion people are connected to the internet; by 2023 that number will be around 7-billion. The end of the monopoly of oil and coal power is nearing as renewable energy emerges. Transport is being revolutionised with the arrival of driverless cars and autonomous drones. Massive, transformative "moonshot" ideas are shaping our future. People no longer want to pay for content, but they will pay to be emotionally invested in a product if it prioritises personalisation, convenience, trust and brand recognition never before has it been as important to understand your customers' needs.
And now you must understand your employees' needs, too. People no longer want to commute to work, but they will work harder and smarter if you give them the right tools and opportunities. In What's Your Moonshot? trend and innovation strategist John Sanei invites you to prepare for this brave new world by understanding the digital, networked age we have entered and learning how to future-proof your business.
The first step is to get your internal strategy right: are you seeing yourself as a victim of the future, or an architect of it? The second step is to decipher which business strategies, trends and innovations are relevant to you as you create your moonshot ideas. Strap in and get ready to become the new type of "billionaire": one who possesses the courage to think bigger, aim higher and make a positive impact on billions of people.