Why We Buy: The Science of Shopping

Why We Buy: The Science of Shopping

Secondhand 1 available
R130.00
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Product details

Condition
Secondhand
Location
South Africa
Product code
Id-5023403
Bob Shop ID
644146321

This story is about the world of shopping. The world of shopping is in flux as retail designers and marketers recognize that their 20th century tools are getting rusty and dull. The first-world customer is older, wiser, and more cynical. For merchants and marketers trained to fight wars - Coke vs. Pepsi, Sainsbury's vs. Tesco - the unpleasant surprise is that they find themselves in a 21st century bar fight, where everybody is competing with everybody else for the customer's discretionary expenditure.

Paperback.English. Texere. 2001. Good Condition.

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