Why We Buy: The Science of Shopping

Name: Why We Buy: The Science of Shopping
SKU: Id-5023403
Price: 130.00 ZAR
Availability: InStock

1 available / secondhand

R130.00

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Bibliophilia854

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Product details

Condition

Secondhand

Location

South Africa

Product code

Id-5023403

Bob Shop ID

644146321

This story is about the world of shopping. The world of shopping is in flux as retail designers and marketers recognize that their 20th century tools are getting rusty and dull. The first-world customer is older, wiser, and more cynical. For merchants and marketers trained to fight wars - Coke vs. Pepsi, Sainsbury's vs. Tesco - the unpleasant surprise is that they find themselves in a 21st century bar fight, where everybody is competing with everybody else for the customer's discretionary expenditure.

Paperback.English. Texere. 2001. Good Condition.

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