Why We Buy

Name: Why We Buy
SKU: 2359
Price: 75.00 ZAR
Availability: InStock

Secondhand

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Product details

Condition

Secondhand

Location

South Africa

Product code

2359

Bob Shop ID

593518503

All Books are second hand
Paco Underhill
9781416595243

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field researchin shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

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