Winning at New Products, 5th Edition : Creating Value Through Innova - Robert Cooper

Winning at New Products, 5th Edition : Creating Value Through Innova - Robert Cooper

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New
Location
South Africa
Product code
9780465093328
Bob Shop ID
647600505

TITLE: Winning at New Products, 5th Edition : Creating Value Through Innovation

AUTHOR: Robert Cooper

SKU: 9780465093328

PUBLISHER: Basic Books

DATE PUBLISHED: 28 Sep 2017

PLACE PUBLISHED: United States

PAGES: 448 pages

BINDING: Paperback (Softcover)

LANGUAGE: English

DIMENSIONS: 229 x 151 x 31 (mm)

WEIGHT: 454g

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