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This introductory text draws on current work in cultural studies and literary stylistics to emphasize the active role of the audience and the intertextual links between adverts and the other types of text.
TITLE: Words in Ads
AUTHOR: Greg Myers
SKU: 9780340614440
PUBLISHER: Hodder Arnold
DATE PUBLISHED: 07/07/1994
PLACE PUBLISHED: United Kingdom
PAGES: 232
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 157 mm x 234 mm x 14 mm
WEIGHT: 354 gr