World Class: Second edition - Tony Manning

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The global business arena is changing fast, and yesterday's 'strategic logic' is no longer relevant. During the 1990s, the pace and intensity of competition will make it impossible to create a sustainable competitive advantage in most industries. Companies will have to learn to survive and grow despite 'unsustainable advantages. Fast learning, continuous improvement, and companywide attention to customers will be the new strategic weapons. Becoming a world class competitor demands new standards of performance and radical new strategies. So the most aggressive firms are working hard to develop new ways of managing people, new organizational structures, a new understanding of technology and above all, new kinds of leaders. This book helps you understand the changes that drive competition in these turbulent times. It examines key theories and reveals both their strengths and their weaknesses. It provides new ways of thinking about business, and it gives you the practical tools you need to reinvent your company for the challenges and the opportunities that lie ahead. World Class! provides a fascinating insight into the changing world of business. It includes many break- through concepts, including the 'opportunity map and the '7 Cs framework for managing your corporate values, plus more than 60 critical checklists. Use it as a workbook for change... start applying these ideas today... and make your company world class.

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World Class: Second edition - Tony Manning

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