Endemic to Madagascar, the wild pepper of voatsiperifery became popular some 15 years ago. Nowadays it is considered to be one of the best peppers in the world, with a uniquely subtle taste, more flavour and scent, and less pungency than other peppers. Once dried, its peppercorns give off woody, earthy and fruity aromas. When fresh, its flavours and scents are even more balanced. Voatsiperifery is a perfect illustration of the cultural ecosystem services provided by Madagascar's natural forests and their biodiversity.