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ZOLD ADVERTISING & PROMOTION 10ED - BELCH,G

Name: ZOLD ADVERTISING & PROMOTION 10ED - BELCH,G
SKU: 9789814575119
Price: 821.00 ZAR
Availability: InStock

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Product details

Condition

New

Location

South Africa

Product code

9789814575119

Bob Shop ID

672667001

To understand the role of advertising and promotion in today's business world one must recognize how a firm can use all the promotional tools to communicate with its customers. This 10th edition with its integrated marketing communications perspective catapults the reader into the business practices of the 21st century.

TITLE: ZOLD ADVERTISING & PROMOTION 10ED

AUTHOR: BELCH,G

SKU: 9789814575119

PUBLISHER: McGraw-Hill Education (Asia)

DATE PUBLISHED: 16/10/2014

BINDING: Paperback / softback

DIMENSIONS: 217 mm x 277 mm x 30 mm

CONDITION: New

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