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The study of consumer behaviour provides invaluable insight into consumer information processing decision-making and buying patterns regardless of generation or culture. It therefore should form a critical part of marketing plans strategies public policy and ethics and has a considerable impact on business decisions.
TITLE: CONSUMER BEHAVIOUR 3ED
AUTHOR: BRIJBAL,S
SKU: 9781485102557
PUBLISHER: Juta & Company Ltd
DATE PUBLISHED: 27/01/2015
BINDING: Paperback / softback
CONDITION: New
