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First businesses discovered quality as a key competitive edge; next came service. Now Donald A. Norman former Director of the Institute for Cognitive Science at the University of California reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
TITLE: DESIGN OF EVERYDAY THINGS
AUTHOR: NORMAN,D
SKU: 9780465067107
PUBLISHER: INGRAM PUBLISHER SERVICES US
DATE PUBLISHED: 29/08/2002
BINDING: Paperback / softback
CONDITION: New