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ZOLD EMARKETING EXCELLENCE 3ED - CHAFFEY

Name: ZOLD EMARKETING EXCELLENCE 3ED - CHAFFEY
SKU: 9780750689458
Price: 285.00 ZAR
Availability: InStock

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Product details

Condition

New

Location

South Africa

Product code

9780750689458

Bob Shop ID

672620526

Combines approaches to marketing planning with the use of e-models and e-tools. This book shows you how to: draw up an outline e-marketing plan; evaluate and apply e-marketing principles and models; integrate online and offline communications; implement customer-driven e-marketing; reduce costly trial and error; and drive your e-business forward.

TITLE: EMARKETING EXCELLENCE 3ED

AUTHOR: CHAFFEY

SKU: 9780750689458

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 15/05/2008

BINDING: Paperback / softback

CONDITION: New

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