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Essentials of marketing introduces the fundamentals upon which effective marketing strategies are based. This updated third edition includes information and strategies that are crucial in the world of marketing today. A new chapter on Marketing planning implantation and control adds value to this successful publication.
TITLE: ESSENTIALS OF MARKETING 3ED
AUTHOR: CANT,M
SKU: 9780702177699
PUBLISHER: Juta & Company Ltd
DATE PUBLISHED: 30/06/2009
BINDING: Paperback / softback
CONDITION: New