ZOLD ESSENTIALS OF MARKETING 4E - CANT

Name: ZOLD ESSENTIALS OF MARKETING 4E - CANT
SKU: 9780702197871
Price: 415.00 ZAR
Availability: InStock

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Condition

New

Location

South Africa

Product code

9780702197871

Bob Shop ID

672619836

Traditionally the finance function was regarded as being the most important but organisations are increasingly realising the value of marketing as the only income generation function. Essentials of marketing focuses on the issues students and practitioners alike must be aware of and implement in order to ensure this.

TITLE: ESSENTIALS OF MARKETING 4E

AUTHOR: CANT

SKU: 9780702197871

PUBLISHER: Juta & Company Ltd

DATE PUBLISHED: 01/01/2014

BINDING: Paperback / softback

CONDITION: New

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