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ZOLD ESSENTIALS OF MARKETING 4ED - BLYTHE,J

Name: ZOLD ESSENTIALS OF MARKETING 4ED - BLYTHE,J
SKU: 9780273717362
Price: 85.00 ZAR
Availability: InStock

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Condition

New

Location

South Africa

Product code

9780273717362

Bob Shop ID

672602571

This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques up-to-date topics such as green issues post-modern thinking relationship marketing and ethics are also covered. The 4th edition has been thoroughly re-written to include the new 7 C's framework The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.

TITLE: ESSENTIALS OF MARKETING 4ED

AUTHOR: BLYTHE,J

SKU: 9780273717362

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 10/09/2008

BINDING: Paperback / softback

CONDITION: New

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