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ZOLD INTEGRATED MARKETING COMMUNIC 3ED - DUPLESSIS,F

Name: ZOLD INTEGRATED MARKETING COMMUNIC 3ED - DUPLESSIS,F
SKU: 9780627027956
Price: 459.00 ZAR
Availability: InStock

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R459.00

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Product details

Condition

New

Location

South Africa

Product code

9780627027956

Bob Shop ID

672616396

With the launch of the first edition of Integrated marketing communication (IMC) in 2001 it was the first title with this title; currently it still is. In recent international publications on this topic authors have questioned the use of the concept IMC preferring integrated brand promotion (IBP).

TITLE: INTEGRATED MARKETING COMMUNIC 3ED

AUTHOR: DUPLESSIS,F

SKU: 9780627027956

PUBLISHER: Van Schaik Publishers

DATE PUBLISHED: 13/09/2012

BINDING: Paperback / softback

CONDITION: New

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