ZOLD MANAGING SMALL BUSINESS 14ED - MOORE-LONGENECKER

Backed by a loyal following MANAGING SMALL BUSINESS: An Entrepreneurial Emphasis 14e continues to lead the market. With its comprehensive approach precedent-setting coverage innovative tools real-world emphasis and superior package MSB remains an unparalleled resource for shaping future generations of small business owners and entrepreneurs. An excellent resource for small business management entrepreneurship and hybrid courses (especially with our custom options) MSB combines fundamentals of business management with an emphasis on teaching aspiring business owners not only how to start a business but also how to manage grow and harvest one--the full business cycle. Featuring an integrated learning system MSB continues to place emphasis on the business plan offering many ways to assign it. Through mini cases comprehensive cases text exercises and online activities students are put in the role of decision maker to sharpen their understanding of chapter concepts. MSB also captures the excitement of small business with multimedia tools such as Small Business School video cases online case analysis and the Small Business Resource Center's robust collection of relevant articles. It's no wonder that MSB is the book that students retain long after the course is over.

TITLE: ZOLD MANAGING SMALL BUSINESS 14ED

AUTHOR: MOORE-LONGENECKER

SKU: 9780324662894

PUBLISHER: Cengage Learning Inc

DATE PUBLISHED: 26/03/2008

BINDING: Paperback / softback

DIMENSIONS: 213 mm x 274 mm x 25 mm

CONDITION: New