ZOLD MARKETING 4ED REVISED ED - LAMB,C

Name: ZOLD MARKETING 4ED REVISED ED - LAMB,C
SKU: 9780195993134
Price: 285.00 ZAR
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New

Location

South Africa

Product code

9780195993134

Bob Shop ID

672597252

Marketing continues to be a principles-based relevant introduction to the subject for undergraduate students in South Africa. The fourth edition of this title covers issues like pricing product labeling and sponsorship as well as a wealth of examples to guide students through new topics such as green marketing and marketing communication.

TITLE: MARKETING 4ED REVISED ED

AUTHOR: LAMB,C

SKU: 9780195993134

PUBLISHER: Oxford University Press Southern Africa

DATE PUBLISHED: 17/12/2010

BINDING: Paperback / softback

CONDITION: New

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