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Applicable for various areas of Marketing and levels this title is based on realistic marketing and realistic marketing relationships and allows for maximum flexibility. The instructor can also decide the level of complexity by selecting the number of decision areas a student is forced to consider.
TITLE: MARKETING GAME WITH STUDENT CD 3ED
AUTHOR: MASON,C
SKU: 9780071150460
PUBLISHER: McGraw-Hill Education - Europe
DATE PUBLISHED: 01/08/2001
BINDING: Mixed media product
CONDITION: New