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ZOLD MARKETING IN TRAVEL & TOURISM 3ED - MIDDLETON,V

Name: ZOLD MARKETING IN TRAVEL & TOURISM 3ED - MIDDLETON,V
SKU: 9780750644716
Price: 110.00 ZAR
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Product details

Condition

New

Location

South Africa

Product code

9780750644716

Bob Shop ID

672620207

Explains the principles and practice of marketing as they are applied in the global travel and tourism industry. This work reflects the changes in the travel and tourism industry in the 21st century. It takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry.

TITLE: MARKETING IN TRAVEL & TOURISM 3ED

AUTHOR: MIDDLETON,V

SKU: 9780750644716

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 27/04/2001

BINDING: Paperback / softback

CONDITION: New

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