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Provides a comprehensive and historically based introduction to mass communication theory. This title traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultural.
TITLE: MASS COMMUNICATION THEORY SEVENTH
AUTHOR: BARAN,S
SKU: 9781285052076
PUBLISHER: Cengage Learning Inc
DATE PUBLISHED: 25/10/2013
BINDING: Paperback / softback
CONDITION: New