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ZOLD PLANNING & MANG PUBLIC RELATIONS - GREGORY

Name: ZOLD PLANNING & MANG PUBLIC RELATIONS - GREGORY
SKU: 9780749451080
Price: 314.00 ZAR
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Product details

Condition

New

Location

South Africa

Product code

9780749451080

Bob Shop ID

672620375

Planning and Managing Public Relations Campaigns describes how to initiate and manage the development of a campaign covering vital areas such as the role of PR organizations starting the planning research and analysis setting objectives publics and messages strategy and tactics timescales and resources and evaluation and review.

TITLE: ZOLD PLANNING & MANG PUBLIC RELATIONS

AUTHOR: GREGORY

SKU: 9780749451080

PUBLISHER: Kogan Page Ltd

DATE PUBLISHED: 03/06/2010

BINDING: Paperback / softback

DIMENSIONS: 156 mm x 233 mm x 14 mm

CONDITION: New

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