ZOLD PRODUCT MANAGEMENT 4TH - LEHMANN

Name: ZOLD PRODUCT MANAGEMENT 4TH - LEHMANN
SKU: 9780071238328
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New

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South Africa

Product code

9780071238328

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679743573

Covers three major tasks facing product mangers: analyzing the market developing objectives and strategies for the product or service in question and making decisions about price advertising promotion channels of distribution and service. This work utilizes the familiar Marketing Plan as the unifying framework for its lessons.

TITLE: PRODUCT MANAGEMENT FOURTH

AUTHOR: LEHMANN

SKU: 9780071238328

PUBLISHER: McGraw-Hill Education - Europe

DATE PUBLISHED: 15/09/2004

BINDING: Paperback / softback

CONDITION: New

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