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ZOLD STRATEGY & TACTICS OF PRICING 5ED - NAGLE

Name: ZOLD STRATEGY & TACTICS OF PRICING 5ED - NAGLE
SKU: 9780132546133
Price: 110.00 ZAR
Availability: InStock

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Product details

Condition

New

Location

South Africa

Product code

9780132546133

Bob Shop ID

672595205

A comprehensive and practical step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.

TITLE: STRATEGY & TACTICS OF PRICING 5ED

AUTHOR: NAGLE

SKU: 9780132546133

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 26/03/2010

BINDING: Paperback / softback

CONDITION: New

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