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ZOLDPRINCIPLES OF SERVICES MARKETING 6ED - PALMER,A

Name: ZOLDPRINCIPLES OF SERVICES MARKETING 6ED - PALMER,A
SKU: 9780077129514
Price: 644.00 ZAR
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South Africa

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9780077129514

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A comprehensive introduction for students taking a module in services marketing. It reflects the technological developments and their impact for services marketing. It includes increased coverage of the customer experience. It highlights Web 2.0 for peer-to-peer interaction. It focus on how the credit crunch impacts services marketing.

TITLE: ZOLDPRINCIPLES OF SERVICES MARKETING 6ED

AUTHOR: PALMER,A

SKU: 9780077129514

PUBLISHER: McGraw-Hill Education - Europe

DATE PUBLISHED: 01/01/2011

BINDING: Paperback / softback

CONDITION: New

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