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Presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions and timely examples. This edition mirrors both the insight of academic thought and the pragmatism of real-world strategic management.
TITLE: Essentials of Strategic Management: The Quest for Competitive Advantage
AUTHOR: John E. Gamble
SKU: 9781259255915
PUBLISHER: McGraw-Hill Education
DATE PUBLISHED: 16/03/2016
PLACE PUBLISHED: United States
PAGES: 480
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 211 mm x 252 mm x 18 mm
WEIGHT: 742 gr