Contemporary Retail and Marketing Case Studies CH Van Heerden ( sales )
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South Africa
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Contemporary Retail and Marketing Case Studies ; CH Van Heerden ; Softcover ; Juta ; reprinted ; 2016 ; ISBN 978 0 70219 767 3 ; No of Pages ; 208
From Googlebooks ; "This engaging collection of case studies provides students with an insight into the world of business in South Africa. It offers undergraduate students a practical view of marketing and management issues that many students might not have been exposed to. Written by entrepreneurs and business executives, the collection provides a unique "inside" perspective on issues that challenge the local business community and highlights some of the successes, frustrations and challenges that are common in business today"
Very good condition , tightly bound , no tears and no writing added .
Also listed by me as a separate item ; FROM MIND TO MARKET ; Reinventing the RETAIL SUPPLY CHAIN ; ROGER D BLACKWELL
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