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The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years due in large part to the expansion and advances in digital media technology. While offering the main marketing communication tools Marketing communication: An integrated approach deals with the past present and future of IMC.
TITLE: Marketing communication
SKU: 9781485102175
PUBLISHER: Juta & Company Ltd
DATE PUBLISHED: 02/12/2013
PLACE PUBLISHED: South Africa
PAGES: 486
BINDING: Paperback / softback
LANGUAGE: English
