A Dictionary of Marketing - Charles Doyle

A Dictionary of Marketing - Charles Doyle

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New
Location
South Africa
Product code
9780199590230
Bob Shop ID
620237261

A Dictionary of Marketing is an accessible practical and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization this is the ideal reference for students and practitioners of marketing.

TITLE: A Dictionary of Marketing

AUTHOR: Charles Doyle

SKU: 9780199590230

PUBLISHER: Oxford University Press

DATE PUBLISHED: 24/03/2011

PLACE PUBLISHED: United Kingdom

PAGES: 448

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 130 mm x 195 mm x 26 mm

WEIGHT: 328 gr

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