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A Dictionary of Marketing is an accessible practical and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization this is the ideal reference for students and practitioners of marketing.
TITLE: A Dictionary of Marketing
AUTHOR: Charles Doyle
SKU: 9780199590230
PUBLISHER: Oxford University Press
DATE PUBLISHED: 24/03/2011
PLACE PUBLISHED: United Kingdom
PAGES: 448
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 130 mm x 195 mm x 26 mm
WEIGHT: 328 gr