A Framework for Marketing Management Global Edition - Philip Kotler

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise streamlined version of Kotler and Keller's fifteenth edition of Marketing Management a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations projects and cases. The Sixth Edition approaches the topic of marketing from a current standpoint focusing its information and strategy on the realities of 21st century marketing. Individuals groups and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

TITLE: A Framework for Marketing Management Global Edition

AUTHOR: Philip Kotler

SKU: 9781292093147

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 06/05/2015

PLACE PUBLISHED: United Kingdom

PAGES: 352

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 193 mm x 233 mm x 17 mm

WEIGHT: 570 gr