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THE most widely used Hospitality marketing book-this four-color leader is comprehensive and innovative managerial and practical state-of-the-art and real-world. Building on the authors' expertise it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking database marketing and revenue management help solidify the book's position as the definitive source for information on hospitality marketing.
TITLE: Marketing for Hospitality & Tourism
AUTHOR: Philip Kotler
SKU: 9780132453134
PUBLISHER: Pearson Education (US)
DATE PUBLISHED: 04/05/2009
PLACE PUBLISHED: United States
PAGES: 720
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 216 mm x 274 mm x 26 mm
WEIGHT: 1400 gr